Helen Ford "HELEN OF TROY, NEW YORK" (Musical) Queenie Smith 1923 Boston Herald

Description

This is a rare and unique die-cut advertising herald (flyer) promoting the four-week, Post-Broadway engagement of the GEORGE S. KAUFMAN, MARC CONNELLY, BERT KALMAR and HARRY RUBY
musical comedy "HELEN of TROY, NEW YORK"
at the Colonial Theatre in Boston, Massachusetts beginning December 10th, 1923
. (The
Original Broadway production
opened
June 19th, 1923 at New York's Selwyn Theatre, moved to the
Times Square Theatre on October 8th, 1923 and ran for a combined
191 performances before going on the road.) ..... The musical starred HELEN FORD in the title role, TOM LEWIS as "Elias Yarrow", ROY ATWELL as "C. Warren Jennings", JOSEPH LETORA as "Baron de Cartier", CHARLES LAWRENCE as "Theodore Mince", PAUL FRAWLEY as "David Williams" and QUEENIE SMITH as "Maribel McCuffey" and featured JOAN CLEMENT, NEIL AMES, ELISE BONWIT, BOBBY DALE, WILLIAM DUNN, OPAL HICKSON, STELLA HOBAN, CLYDE HUNNEWELL, LOVEY LEE and MARIE PAYNTER
..... Side Note:
The play is a spoof on Troy’s famous collar industry that at the time was at its peak in the 1920's; nine out of ten collars worn in America were made in Troy. The play is a spoof of the Cluett Peabody Collar and Shirt Company, which started in 1899, and which produced the first national ad campaign (1905-1931) “The Arrow Collar Man,” featuring the artwork of German artist Joseph Leydendecker (1874-1951) and his model Charles Beach as the Arrow Man.
Once the king of collars, Cluett, Peabody and Company stretched along River Street in Troy several buildings long and for two dozen years led the nation in collar making. They abandoned collars and switched to shirts in 1935
..... CREDITS: Book by
GEORGE S. KAUFMAN and MARC CONNELLY;
Music and Lyrics by
BERT KALMAR and HARRY RUBY
; Sets designed by SHELDON K. VIELE and JIMNOLDS; Costumes designed by KIVIETTE, GILBERT CLARK and MILLIA DAVENPORT; Directed by BERTRAM HARRISON and BERT FRENCH; Produced by SIDNEY WILMER and WALTER VINCENT in association with GEORGE JESSEL
..... DETAILS: Advertising handbills and heralds were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This unique die-cut herald measures approx. 14 1/2" X 4 1/2" inches when opened and includes partial production credits, eleven production photos and excerpts from a number of New York reviews. The flyer folds to fit into a sleeve with the shows's title printed on the front ..... CONDITION: With the exception of two small tears at the sleeve opening, this rare flyer is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.